Joie to the World
- Hatch Comms
- Nov 7
- 3 min read
For Immediate Release
November 7, 2025
JOIEFARM WINERY LAUNCHES “JOIE TO THE WORLD” CAMPAIGN
A Shortcut to a Joyful, Delicious Holiday Season
Naramata, B.C. - This season, JoieFarm Winery is making the holidays easier, brighter, and a lot more joyful with its new Joie to the World Holiday 2025 campaign - a fresh, fun and flexible guide to food, wine, and hospitality - sure to bring comfort, creativity, and connection to the table.
Equal parts entertaining guide and giftable wine experience, Joie to the World blends chef-driven recipes, smart tips, and perfectly curated wines into one inspiring holiday companion. It’s festive, flavourful, and full of ideas that make hosting and gifting beautifully simple.
“It’s a reminder that good wine, good company, good ingredients, and a little planning are all you really need,” says BJ Tumanut, General Manager, JoieFarm. “If you do that, the rest can actually be fun. Really!”
Inside the Joie to the World Holiday Guide
Eight Recipes | Four BC Chefs
Chefs Ned Bell, Deseree Lo, Alistair Veen, and Malindi Taylor share modern takes on holiday classics: from oysters and bubbles to fondue, pork tenderloin, coq au vin, and the perfect festive sides and sips.
Easy Entertaining Ideas - Décor inspiration, drink trends, and smart ways to make the season feel effortless and fresh.
The Joie to the World Box - Six bottles, endless occasions.
Buy one box for $225 including shipping and BC taxes
*That’s $195.13 (plus taxes) for direct-from-winery pick ups!
Buy two boxes for $450 and enjoy free shipping and BC taxes as well as a $25 JoieFarm gift card for January.
Order by December 5th for the best chance of pre-Christmas delivery.
Gift Card Bonus: Buy $500 in JoieFarm e-gift cards and get a $50 bonus for yourself.
Shop the Holiday Collection: Get to know the entire “En Famille” Collection and explore our festive gifting option by visiting joiefarm.com/collection/holiday-shop.
Why JoieFarm for the Holidays?
Simple. Stylish. Delicious. Joie to the World takes the stress out of holiday planning with a clever one-stop shop for wines that fit every occasion, seasonal recipes from pros that actually work, and a tone that is all things warm and welcoming.
Oh, Canada
The holidays mark more than a season of celebration for JoieFarm, they also signal a new era of growth. With fresh listings in Manitoba and Ontario, expanded Wine Club programs, and new partnerships on the horizon, 2026 will see JoieFarm bringing its signature joie de vivre to more tables across Canada. And we couldn’t be more excited. We’re ready to welcome every Come From Away (wink wink). Stay tuned.
Explore the Holiday Entertaining Guide and shop the Joie to the World Box online at JoieFarm's Holiday Shop.
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About JoieFarm
Perched on Naramata Bench, JoieFarm crafts bright, balanced, food-loving wines that celebrate West Coast wonder and European joie de vivre. Known for its expressive whites, elegant rosés, and crowd-pleasing reds, JoieFarm wines are made to be shared en famille.
As the winery continues to grow, JoieFarm is deepening its focus on Burgundian varietals, Chardonnay and Pinot Noir, alongside its signature wines like A Noble Blend, British Columbia’s number one white wine. Each bottle reflects a commitment to sustainable farming, quality craftsmanship, and the simple pleasure of gathering around the table.
Find out more at joiefarm.com, or connect socially @joiefarm.
Media Contact:
Krista Lochhead
Hatch Comms
778.227.2396
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