For Immediate Release
January 9, 2024
STAY A WHILE AND EXPERIENCE THE THOMPSON OKANAGAN LIKE NEVER BEFORE
New Visitors Campaign Focuses on Extended Stay and Transformative Experiences
Narrated by Coralee Miller, Westbank First Nations
Kelowna, B.C. - The Thompson Okanagan Tourism Association (TOTA) is inviting visitors to go deeper and explore the region’s most enriching experiences with its latest campaign entitled, Stay a While. Designed to showcase the Thompson Okanagan's hidden gems, visitors are encouraged to dive into authentic local culture, stay longer, and make meaningful discoveries.
The Stay a While Campaign is meant to be as appealing to brand new visitors as it is for frequent travellers, locals and tourism industry professionals. With new surprises and off-the-beaten track adventures, the campaign is an invitation for everyone to re-think all things Thompson Okanagan.
“Time to go beyond the sights and take a few further turns”
A road trip through the Thompson Okanagan is more than just a journey, it's an immersive, wonder-inspiring experience that spans the beauty of the valleys cradled between the towering mountains and rolling hills of the region. Robust nature and wide open spaces play off the exciting sights and sounds of the growing metropolitan areas. Whether driving the winding roads from Cache Creek all the way to Grand Forks, or e-biking through the scenic cities and twisting trails, the Thompson Okanagan has a route for everyone.
“A taste of the little things, that will develop into bold flavours”
This is a destination that seamlessly weaves beautiful landscapes with incomparable culinary and wine experiences. Nestled amidst vineyards, orchards, and pristine lakes, the Thompson Okanagan is alive and abundant with fresh, organic, and delicious food, most of which makes its way to the region's incredible eateries. Connections and memories are made and shared over glasses of wine, an organic farm-to-table meal, or an irresistible basket of hand-picked produce.
“What will you discover, if you look closer?”
The region is rich in art and culture experiences, presenting stories where history, creativity, and heritage meet. From the earliest days to the present, the Thompson Okanagan's narratives live on a captivating landscape that can't help but draw visitors in. This vibrant cultural scene unfolds through a variety of artistic expressions, interactive exhibits, and heritage sites. From contemporary art galleries to cultural landmarks that echo tales of resilience and triumph, the Thompson Okanagan is a true canvas of discovery.
“Sweet moments, longer pauses. In awe of subtle beauty”
Soft adventure in the Thompson Okanagan invite travellers to savour sweet moments, lingering in awe of its subtle beauty. Renowned for its diverse landscapes and pleasant climate, the region offers an array of gentle adventures. Leisurely strolls through picturesque vineyards, serene bike rides along scenic trails, and tranquil paddles on crystal clear lakes are some of the signature activities that get better the more slowly they are enjoyed. The Thompson Okanagan reveals its hidden gems through these gentle escapades, where fresh mountain air is drawn deeper in rejuvenating moments of quiet exploration.
“Finding your challenge, seeking courage, and build momentum”
Thrilling adventures in the natural playground that is the Thompson Okanagan are nothing short of exhilarating. From the slopes of world-renowned ski resorts to the gripping rock faces of its many mountains, the region is full of high-octane experiences. The adrenaline rush awaits with activities like zip lining through rugged peaks and mountain biking the BC Rail Trail. Winter brings the allure of champagne powder for skiers and snowboarders, while summer invites daring explorations through hills, lakes and canyons. The Thompson Okanagan is a haven for thrill-seekers who want to carve snow-covered slopes, navigate a multi-pitch climbing route, and take the road less travelled with abandon.
“The history behind the sounds and songs. People, stories, land and water”
Indigenous culture and traditions are at the heart of the Thompson Okanagan. Three Interior Salish nations are located on these traditional territories, including the Sylix, Nlaka’pamux, and Secwépemc peoples. Visitors are encouraged to visit Indigenous-owned businesses that celebrate the cultures, traditions, and beliefs rooted here. Enjoy guided cultural tours, interactive exhibits, and traditional arts and crafts. Guests will deepen their understanding of the land, water, and people that have thrived here for centuries. These enriching journeys fosters respect, appreciation, and a sense of connection to vibrant Indigenous heritage. Follow the lead of centuries of Indigenous communities and tread lightly to preserve this special land.
Your next adventure is just a click away. Visit www.thompsonokanagan.com/stay-a-while to explore the journey.
-30-
About Thompson Okanagan Tourism Association:
The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society that represents a geographic area nestled in the Southern Interior of British Columbia, Canada. The region’s name is derived from two major geographic features: the Thompson River and Okanagan Lake. TOTA plays a support, leadership, and growth role in the tourism industry as a regional destination management organization. It aims to stimulate ongoing sustainable growth by embracing the value of tourism through community engagement, innovative leadership in promoting authentic experiences, and inspiring creative collaboration. Key initiatives include; Biosphere Certified Gold Destination, 7 Generations Pledge, and Glasgow Declaration on Climate Action in Tourism.
For more information about TOTA visit TOTABC.org, or visit the consumer facing website ThompsonOkanagan.com. Connect socially at @Thompson_Okanagan.
Media Contact:
Krista Lochhead
Hatch Comms
778.227.2396