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Thompson Okanagan Tourism Association Statement

Updated: Aug 23, 2023

For Immediate Release

August 23, 2023

Thompson Okanagan Tourism Association Ready to Welcome Visitors Back After Travel Order Lifted for Most of the Region

Kelowna, B.C. - The Thompson Okanagan Tourism Association (TOTA) is grateful to Premier Eby and Minister Ma, the Minister of Emergency Management and Climate Readiness, for coming to tour many parts of the Thompson Okanagan region yesterday. After speaking with residents and viewing the impacts of recent and continuing wildfires, Minister Ma, together with Premier Eby lifted the order restricting travel to the Thompson Okanagan region, with the exception of the community of West Kelowna.


“We greatly appreciate the efforts of the Premier and Minister Ma to work with us to reopen the region sooner than anticipated, it was an essential step to protect our tourism economy,” shares Ellen Walker-Matthews of the Thompson Okanagan Tourism Association. “On behalf of the industry, I would like to extend sincere gratitude to the firefighters, first responders, emergency workers, and volunteers who have worked tirelessly to help the communities of the Thompson Okanagan impacted by wildfires.”


Walker-Matthews adds, “The Thompson Okanagan is most definitely open and ready to welcome visitors back to the region. The industry looks forward to embracing those that already have trips booked, and invite visitors to plan a trip to one of the many communities that call the Central Interior home through ThompsonOkanagan.com.”


Booking a trip is going to be one of the best ways to assist with recovery efforts for the tourism economy through the months ahead, and it is essential to have the movement of visitors back in the area. Whether visiting the Thompson, Gold Country, Okanagan, Boundary Country, Similkameen Valley or Shuswap, each has unique experiences to discover in every season that can only be found in this place. Explore the destinations, or connect socially @thompson_okanagan for further trip inspiration.


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About Thompson Okanagan Tourism Association:

The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society that represents a geographic area nestled in the Southern Interior of British Columbia, Canada. The region’s name is derived from two major geographic features: the Thompson River and Okanagan Lake. TOTA plays a support, leadership and growth role in the tourism industry for this region. It aims to stimulate ongoing sustainable growth by embracing the value of tourism through community engagement, innovative leadership in promoting authentic experiences, and inspiring creative collaboration. Key TOTA initiatives include; Biosphere Certified Gold Destination, 7 Affirmations Pledge, and Glasgow Declaration on Climate Action in Tourism.


For more information about TOTA visit totabc.org, or visit the consumer facing website thompsonokanagan.com. Connect socially at @thompson_okanagan


Media Contact:

Krista Lochhead

778.227.2396


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