THOMPSON OKANAGAN TOURISM INSPIRATION CENTRE REOPENS MAY 13 AFTER MAJOR TRANSFORMATION

For Immediate Release

April 30, 2025

THOMPSON OKANAGAN TOURISM INSPIRATION CENTRE REOPENS MAY 13 AFTER MAJOR TRANSFORMATION

New Indigenous Partnerships, Accessibility Upgrades and Landmark Glass Pavilion  Redefine Arrival Experience

Kelowna, BC - Travellers cresting the Okanagan Connector this spring will be greeted by a dramatically reimagined welcome.  

The Thompson Okanagan Tourism Inspiration Centre reopens May 13, following a major renovation that expands accessibility, deepens partnerships with the Syilx Okanagan Nation, and introduces a more welcoming and inclusive arrival experience, anchored by a striking, fully refreshed design that elevates the Centre’s look and feel. 

Owned and operated by Thompson Okanagan Tourism Association (TOTA), the Centre at 3960 Hwy 97C (Connector) is one of the province’s busiest visitor centres and the first stop for travellers arriving from Merritt en route to the Central, North and South Okanagan.

The most visible change is a new glass entry pavilion capped with a living roof, paired with a modernized façade and new siding. The pavilion expands the Centre’s footprint, floods the interior with natural light and creates a more welcoming and memorable arrival experience for the many thousands of travellers who pass through each season. 

“This is the moment travellers realize they have arrived in the Okanagan," said Ellen Walker-Matthews, CEO of TOTA. “We wanted that first impression to feel welcoming, accessible and grounded in the stories and people of this place. We are proud to continue evolving the Centre to honour the land, the people, and the diverse experiences that make the Thompson Okanagan so unique. This renovation creates a gateway experience that reflects the beauty, adventure and culture that the region’s visitors are about to explore.”

Indigenous Partnership at the Heart of the Redesign

Inside and out, the renovation reflects deep collaboration with Westbank First Nation and the Sncəwips Heritage Museum, whose guidance shaped how Indigenous protocols, storytelling, and cultural elements are represented throughout the space.  

A new art installation by Syilx Okanagan artist Coralee Miller is a focal point of the experience, offering visitors a powerful introduction to the Syilx Okanagan people. The artwork was funded by Destination BC and Indigenous Tourism BC through the Indigenous Learning & Project Grants for Visitor Services.

Built for Everyone

Universal accessibility shaped every decision. New features include an Indigenous accessible garden space, accessible retail displays and brochure shelving, and barrier-free design throughout. These upgrades were made possible through the Government of Canada’s Enabling Accessibility Fund - Youth Innovation Component. 

The project builds on recent sustainability investments, including solar panels, EV charging stations, a universal washroom and expanded outdoor space including a lakeview deck and pergola. The Centre is a Biosphere Certified entity and a member of the Destination BC Visitor Services Network. 

Plan a Visit

Visitors are invited to experience the renewed Centre beginning Tuesday, May 13. The Centre offers free Wi-Fi, indoor accessible washrooms, EV charging, and daytime RV and bus parking.  

The retail space features a thoughtful selection of local, sustainable, and Indigenous products - from refreshing locally made treats and small-batch food items to distinctive Indigenous artwork and meaningful keepsakes that reflect the region.

Knowledgeable visitor counsellors are on site to help travellers plan their route through the Thompson Okanagan.

Project Funding

The renovation was made possible through funding from multiple partners including:

• CleanBC Communities Fund under the Investing in Canada Infrastructure Program

• Province of British Columbia’s Destination Development Fund, administered by the BC Ministry of Tourism, Arts, Culture and Sports

• Government of Canada’s Enabling Accessibility Fund - Youth Innovation Component

• Indigenous Tourism BC

Follow along on Instagram @tourisminspirationcentre

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About Thompson Okanagan Tourism Association: 

The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society that represents a geographic area nestled in the Southern Interior of British Columbia, Canada. The region’s name is derived from two major geographic features: the Thompson River and Okanagan Lake. TOTA plays a support, leadership, and growth role in the tourism industry as a regional destination management organization.

It aims to stimulate ongoing sustainable growth by embracing the value of tourism through community engagement, innovative leadership in promoting authentic experiences, and inspiring creative collaboration. Key initiatives include; Biosphere Certified Gold Destination, 7 Generations Pledge, and Glasgow Declaration on Climate Action in Tourism. 

For more information about TOTA visit TOTABC.org, or visit the consumer facing website ThompsonOkanagan.com. Connect socially at @Thompson_Okanagan. 

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Media Contacts: 

Jenna Labossiere Kate Colley

Thompson Okanagan Tourism Association (TOTA) Hatch Hospitality

jenna@totabc.com  kate@hatchhospitality.com