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Chef Ned Bell Buy BC's Chef Ambassador Extension

For Immediate Release

May 11, 2023

Buy BC and Chef Ned Bell Renew Ambassador Partnership Through 2024

Bell brings awareness to B.C. food systems through long-running provincial program

Victoria, B.C. - Buy BC is delighted to announce the renewal of their delicious partnership with local food champion, Ned Bell as the program ambassador. The award-winning chef is well-known for his support of local, seasonal, and sustainable foods while highlighting the stories of the farmers, fishers, processors, makers and artisans from the various industries in B.C.

Bell has long inspired people to think bigger about ingredients harvested from B.C.’s food systems to make better informed choices. This leads to better outcomes for both the food cycle and the environment. In his role as Buy BC Ambassador, Bell advocates for all members of the program throughout the province. Bell’s role has him “boots on the ground” and meeting the people who put food on B.C.’s tables, learning about food system connections, spreading information and creating delicious local recipes.

“Buying locally and seasonally has so many benefits,” shares Bell. “From consumer confidence in the quality of the ingredients that bear the Buy BC label, to the support of the people and industries who are working hard to grow, produce and create them.” Bell is thrilled to continue his work with this important program and looks forward to deepening connections in all areas.

First launched in the ‘90s, Buy BC makes it easy for consumers to identify local ingredients and products by the presence of the Buy BC logo. The program was established by the provincial government and is led by the new Minister of Agriculture and Food, Pam Alexis.

“The Buy BC program is strengthening both local food security and the competitiveness of our B.C. agriculture and food sector. The B.C. government is pleased to have Chef Bell as the Buy BC Chef Ambassador, his knowledge and expertise in local agriculture, food and beverages makes him a trusted source of information that British Columbians can rely on for the best tasting, B.C. grown and produced products.”

Get information about Buy BC, including details on how to become a partner, at, and connect socially on Facebook and Instagram @eatdrinkbuybc

Learn more about Chef Ned Bell at, and follow him on Facebook and Instagram @nedbell.

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About Ned Bell:

Ned Bell is a well-known Canadian culinary talent who has forged a path as a chef, sustainable seafood advocate, keynote speaker and educator. As one of the country’s leading chefs, he uses his voice, outgoing personality, and indomitable spirit to stand up for the world’s lakes, oceans, rivers, in addition to hyper-local farming sustainability through brand ambassador roles. Based in British Columbia, Ned is the co-owner of Hatch Hospitality and Naramata Inn, Chef Ambassador at Buy BC and Ocean Wise, board member and co-chair of Sustainability at the Chefs Table Society, and as culinary and restaurant consultant at Hatch Hospitality Inc.

About Buy BC:

B.C.’s food and beverage products are among the best in the world, renowned for their diversity, freshness and exceptional quality. Buy BC was created to help British Columbians select fresh-tasting, high-quality products that are grown, raised, and processed locally in communities across the province. Buy BC promotes a wide range of agriculture, food and beverage products. The Buy BC program, led by the Ministry of Agriculture and Food, serves to promote B.C. food and beverages to ensure consumers can easily identify and enjoy local food products, while supporting farmers and businesses throughout B.C.

Media Contact:

Krista Lochhead

Hatch Comms


dba Ned Bell Culinary

Buy BC:

Andrea Hoerger

Senior Manager, Market Development

(778) 698-2583


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